November 2025 marks Who What Put on UK’s Tenth birthday. Sure, we’ve been writing in regards to the tendencies to pay attention to, the posh items price investing in, the sweetness heroes and hacks we will’t wait to share and the outfits the crew have been rotating for an entire decade! We hope you’ve loved studying our tales as a lot as we’ve liked creating them. To have a good time the event, you’ll discover a vary of particular ten-year-anniversary content material throughout the positioning this month, from retrospective seems to be on the greatest style moments to the {couples} who outlined the last decade and the merchandise which have earned true cult standing. Maintain an eye fixed out for our Tenth-birthday badge and benefit from the milestone with us! Thanks for being a part of our story thus far.
To have a good time Who What Put on UK’s Tenth birthday, we had to have a look again on the most iconic style week moments which have captivated us over the previous decade. Over time, we have seen all of it, having attended numerous runway reveals in London, Paris, Milan and New York, reviewed quite a few collections and revelled in (and shopped!) the largest tendencies every season introduced. What enjoyable!
Our all-seeing style eye has picked aside each present from 2015 until now, and we have curated the best-of checklist. From the return of ’90s supermodels at Versace to an limitless pink runway at Jacquemus and seeing double at Gucci, there have been so many jaw-dropping moments, however solely 10 may make the minimize. It isn’t up for debate: these are the ten most iconic runway reveals of the previous 10 years. Let’s get into it!
The ten Most Iconic Trend Runways from the Previous Decade
1. Chanel A/W 17
(Picture credit score: Getty Photos; Chanel.)
Karl Lagerfeld’s tenure at Chanel delivered so many iconic moments, and probably the most spectacular reveals in latest reminiscence was staged at Paris’s well-known Grand Palais. From a hyper-real grocery store to a man-made seaside and an Arctic panorama to a Parisienne brasserie, nothing was too formidable for Lagerfeld’s wild creativeness. Our favorite, nonetheless, was the space-station set for the ladies’s autumn/winter 2017 present, full with a Chanel-emblazoned rocket ship, which seemingly took off by the ceiling as fashions wore NASA-inspired seems to be. Suppose silver glittery boots, traditional boucle twin units and galaxy-print clothes as Elton John’s “Rocket Man” performed by the audio system. Past!
2. Versace S/S 18
(Picture credit score: Getty Photos; Versace.)
Donatella Versace is undoubtedly probably the most legendary figures in style. For the Home of Versace’s spring/summer season 2018 present, she honoured her late brother and Home founder, Gianni, presenting a set that performed to his iconic prints, use of gold and attractive silhouettes; with a finale that noticed an entire host of supermodels pay homage. Striding down the runway herself, Versace was joined by Carla Bruni, Claudia Schiffer, Naomi Campbell, Cindy Crawford and Helena Christensen, paying homage to George Michael’s hit track “Freedom! ’90” and its accompanying music video, during which many of those supers featured. Nothing will ever come near this heartfelt and particular second.
3. Jacquemus S/S 20
(Picture credit score: Getty Photos; Jacquemus.)
Simon Porte Jacquemus began his eponymous label in 2009, devoted to his late mom. The virility of his designs skyrocketed him into mainstream recognition, with playful purses, huge hats and skin-revealing ready-to-wear. For his spring/summer season 2020 present, the model’s Tenth anniversary assortment, Jacquemus staged a co-ed runway present throughout the lavender fields of the French countryside, a few miles from his childhood dwelling. Fashions strutted down a seemingly limitless carpet of fuchsia pink, flanked by rows of purple lavender—each hues are synonymous with the model. Mixing colour-pop brights, muted neutrals, printed scenic landscapes and watercolour florals, the present and its assortment have been fully and completely putting and cemented Jacquemus’ place within the style, social and pop-culture areas. Evidently, we have been tickled pink!
4. Loewe A/W 22
(Picture credit score: Launchmetrics Highlight; Loewe.)
Since Jonathan Anderson took the artistic director reins at Loewe in 2013, with a tenure lasting a whopping 11 years, issues have been by no means once more the identical. Embuing artwork, craft and high-concept design into all of his collections for the Home, the Irish designer has not solely change into a (style) family identify, however has managed to firmly place Loewe on the prime of the checklist of probably the most fascinating designer labels of now. For the model’s spring/ summer season 2022 present, he employed surrealist shapes, excessive material, backwards-worn clothes and high-shine metallic breastplates. Equipment, too, tapped into pop-art themes, with heels resembling roses, birthday-cake candles and damaged eggs. Not solely was this assortment extraordinarily directional, forward-thinking and enjoyable, nevertheless it was additionally tremendous wearable. Kendall Jenner gave this it critical superstar kudos when she was famously noticed in one of many jersey tank clothes, with an all-over digital print of fuzzy colors.
5. Miu Miu S/S 22
(Picture credit score: Launchmetrics Highlight; Miu Miu.)
When Miu Miu launched its spring/summer season 2022 assortment, you could not stroll a mile with out seeing considered one of its seems to be on the quilt of each journal on the stands of your native newsagent or grocery store. The gathering was applauded for its preppy suiting, poplin shirts, cable knits, pleated twill skirts and flashes of logo-adornded lingerie, many items of which have been slashed and minimize to indicate off abs, legs and underwear, in typical bad-school-girl type. Mixing sexiness, construction, sportiness and fairly 3-D florals, this assortment was a Miuccia traditional. That is the place the much-hyped New Steadiness sneaker collab was previewed, which has since change into each influencer’s favorite off-duty coach of selection. Now, everybody, “Thanks, Mrs Prada!”
6. Bottega Veneta S/S 23
(Picture credit score: Getty Photos; Bottega Veneta.)
Matthieu Blazy had a short however profitable three-year stint at Bottega Veneta earlier than shifting to the powerhouse that’s Chanel. His spring/summer season 2023 present at Bottega was actually spectacular, tapping artist and architect Gaetano Pesce to craft a kaleidoscopic poured-resin ground and handmake round 400 distinctive chairs for company, all of which have change into collector’s gadgets. Among the standout seems to be from the gathering appeared fairly easy and understated, however a better look revealed many items crafted from smooth, luxurious leather-based for a trompe-l’œil impact. Kate Moss‘s normcore outfit, consisting of a plaid shirt, white tank and denims, additionally performed with deception by tapping into the longing for quiet luxurious on the time in an sudden manner. The look stays a mainstay on each style fanatic’s temper board to at the present time.
7. Gucci S/S 23
(Picture credit score: Getty Photos; Gucci.)
Solely Alessandro Michele may ship 68 pairs of equivalent twins down a runway. Sure, you learn that appropriately! By no means one to overlook a possibility for theatricality and the wow-factor, Michele’s time at Gucci was stuffed with jaw-dropping moments that nobody else may re-create in the event that they tried (see the Aria, Love Parade and Cosmogonie collections). The Twinsburg present of spring/summer season 2023 surprised company and followers alike. Fashions took to the runway in typical Michele style (suppose decadent prints, pussy-bows, monogram purses, ’80s suiting and bucket-loads of sequins)—however double it. Solely on the present’s finale did the curtain rise to disclose the paired seems to be and their twin fashions, who got here collectively in single file holding arms. Impressed by Michele’s mom and her twin sister, this present was mesmerising and mind-bogglingly good.
8. Simone Rocha S/S 24
(Picture credit score: Getty Photos; Simone Rocha.)
Simone Rocha debuted her eponymous line at London Trend Week in September 2010. 15 years on, and the label remains to be one of many greatest, most enjoyable moments on the style month calendar, and at all times the most popular ticket on the town. Identified for her subversive but fairly collections, stuffed with pearl, ribbon and lace adornments, Rocha has change into a celeb favorite, with the likes of Alexa Chung, Bel Powley and Fiona Shaw lining as much as put on her collections on the purple carpet and have their activate the runway for her. The spring/summer season 2024 present featured pink roses all through, some held by fashions and a few sewn into the bodices of clothes. Sarah Jessica Parker wore a dress-and-coat ensemble from this very assortment in an episode of And Simply Like That…, additional cementing Rocha’s advantage within the style sphere and wider public eye.
9. Maison Margiela S/S 24
(Picture credit score: Launchmetrics Highlight; Maison Margiela.)
Celebrated designer John Galliano’s ultimate present at Maison Margiela, after 10 years as artistic director on the esteemed home, was the speaking level of many a style and wonder group chat for weeks after it was introduced. Slightly X-rated and a lot of exoticism (Galliano’s potent mixture), fashions danced, staggered and gingerly stepped by the underbelly of Paris’s streets, impressed by the pictures of Hungarian–French photographer Brassaï. The high fashion spring/ summer season 2024 assortment featured corsets, sheer clothes and Nineteen Twenties doll-like fits, with Pat McGrath’s well-known painterly make-up set with a sprig lacquer to present a high-shine, glass-skin end. Gwendoline Christie’s marionette-like stroll for the finale look was like poetry in movement. Actually unforgettable.
10. Saint Laurent S/S 25
(Picture credit score: Launchmetrics Highlight; Saint Laurent)
Anthony Vaccarello has been nothing wanting a hit-maker for Saint Laurent since his spring/summer season 2017 debut, crafting a imaginative and prescient which is without delay attractive, fascinating and traditional. It has change into probably the most illustrious, trend-setting manufacturers on the planet, and celebs and buyers cannot get sufficient. The spring/summer season 2025 present meant critical enterprise, with an array of sharp, exaggerated fits, full with shirts, ties and ’80s eyewear, resembling the model’s famed founder, Yves. Nostalgic however fashionable, dapper however wearable, stars akin to Elsa Hosk and Rosie Huntington-Whiteley have since been noticed carrying these ensembles, recent from the runway. Bella Hadid’s black suit-and-tie combo was a standout, serving traditional energy swimsuit. Sizzling!
