Welcome toSecond Life, a podcast spotlighting profitable individuals who’ve made main profession adjustments—and fearlessly mastered the pivot. Hosted by Hillary Kerr, co-founder and chief content material officer at Who What Put on, every episode offers you a direct line to people who find themselves recreation changers of their fields. Subscribe to Second Life on Apple Podcasts, Spotify, or wherever you get your podcasts to remain tuned.
As a brand new mom within the style business, I can affirm that the search to search out cool, trendy kids’s clothes is actual. In truth, I might spend hours googling “stylish child boy manufacturers” or scrolling TikTok for like-minded mothers, and finally got here throughout La Coqueta. It’s a kids’s model that infuses conventional Spanish craftsmanship and tradition into distinctive types for little ones, and it was precisely what I used to be on the lookout for.
On the helm of the model is founder Celia Muñoz, but she by no means meant to grow to be a style entrepreneur. She started her educational profession learning psychology, and although she did not pursue the sphere professionally, the insights into human habits proved invaluable throughout numerous roles. After graduating, Muñoz honed her expertise in luxurious retail for giants like LVMH, after which transitioned to recruiting for biotech and pharmaceutical corporations. These experiences sharpened her understanding of individuals, branding, and high quality—expertise that may later outline her enterprise.
Motherhood marked a pivotal shift. After welcoming her first baby, Muñoz paused her profession and returned to academia, incomes a grasp’s in psychological well being. Amid her research and household life, she started engaged on her true ardour undertaking: La Coqueta. Impressed by her Spanish heritage, she envisioned high-quality clothes mixing craftsmanship with a extra refined aesthetic for kids. For years, she juggled graduate faculty and bootstrapping the model, sourcing premium materials and honoring artisanal strategies from Spain.
In 2013, Muñoz formally launched La Coqueta, and the response was speedy. A crowning endorsement got here when Prince Louis, the younger son of Prince William and Kate Middleton, was photographed in La Coqueta items, propelling the model into the highlight. What began as a facet hustle developed into a worldwide phenomenon, fostering a loyal neighborhood of households who cherish heirloom-quality clothes.
Over the previous 12 years, La Coqueta has expanded thoughtfully, sustaining its dedication to sustainability and cultural roots. Clothes are crafted with pure supplies like cotton and linen, designed to be handed down via generations. This 12 months, the model marked a milestone within the U.S. market with new flagship shops in Charleston, South Carolina, and Palm Seaside, Florida.
Hearken to the most recent episode of Second Life to listen to how Muñoz efficiently pivoted a ardour right into a enterprise, and maintain scrolling to buy a few of our favourite La Coqueta types.
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